Did you know that a post with at least one hashtag on it averages around 12.9% more engagement than posts without any hashtags at all? So, it would be crazy not to use hashtags!

Instagram is one of the most powerful digital marketing tools you can use to grow your business. It is no longer just people sharing holiday snaps, but where many brands build up a following and sell their services/products. If you’re not on Instagram, you’re missing out on a valuable marketing opportunity.

The purpose of this article is to help you develop a powerful Instagram hashtag strategy that will allow your posts to reach more people, get more engagement and eventually lead to more sales.

People try many different strategies with Instagram hashtags and not every strategy will work for every company, so you need to determine what works for you by studying your Instagram analytics.

This guide will cover the following topics:

1. What are Instagram hashtags?

An overview of exactly what they are and why they are used, as people have mistaken them for something else in the past.

2. Where you can use Instagram hashtags

Instagram hashtags are not just used in the body of the post, so learn where else you can make the most of hashtags.

3. Why you should use Instagram hashtags

We know that people use them a lot, but why exactly should we be developing an Instagram strategy?

4. How do Instagram hashtags work?

It’s useful to understand how hashtags work, so you can work towards getting them to make the most impact for you.

5. Types of Instagram hashtags

People use hashtags for all kinds of reasons. Find out what types of hashtags there are and how you can use them for your business.

6. How to find/choose Instagram hashtags

Just because an Instagram hashtag is popular, it doesn’t mean it’s the right choice for your post. Learn how to discover different hashtags and how to choose which ones to use for your business.

7. How to trend for Instagram hashtags

If your post becomes “trending”, the number of people it will reach will grow exponentially. Learn how you can get your post to trend with the use of hashtags.

8. Instagram hashtag tips and tricks

Check out our tips and tricks section for great ways to make your Instagram hashtag strategy more effective.

9. How to create a branded Instagram hashtag

Why not try to make your own brand trend on Instagram with its own personal hashtag. Learn why people do this and how to make it effective.

10. Instagram hashtag FAQs

We answer the most frequently asked questions that we get about Instagram hashtags.

11. Popular Instagram hashtags 2020

We list some of the most popular hashtags used on Instagram in 2020 via categories.

We hope this Instagram hashtag guide will help you boost your Insta game and get your brand noticed more on Instagram.