Marketing Blogs

Complex Creative is a Top Digital Marketing Agency in London!


As a digital marketing agency in London, it can be quite difficult to stand out from the crowd. There are hundreds of digital marketing agencies in London, all appearing to offer the same service. However, upon closer inspection, you can see there is a clear difference between the agencies. At Complex Creative, our focus is…

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Google’s New “Helpful Content” Update: What does it mean for content?


Google has just announced a new update will be rolled out very soon and it’s going to change the world of content. This update will favour content that is written for people rather than for search engines. You may think this has always been the case, with Google penalising black hat SEO techniques, so how…

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PR v Digital Marketing


So, you’ve got a marketing budget and you’re wondering how to spend it. You know that both PR and digital marketing are important for building your business, but you’re not sure which one is best for you. This guide will help clarify the differences between these two types of marketing so that you can make…

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Everything you need to know about Google Analytics 4 (GA4)


Google Analytics 4 may just be a “new version” of Google Analytics to you, but there’s a whole lot more to this update than you may expect. First of all, Universal Analytics, also known as GA3 is no longer going to process data from the 1st July 2023. So, it’s important that you get switched…

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How to do Keyword Research for SEO


Keyword research has become a fundamental part of SEO. The process of finding search terms that are relevant to your business, having the data to back them up, and then taking action on those insights is an essential way to grow your brand and increase revenue. But keyword research can be intimidating for businesses looking…

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How much should I spend on marketing?


Marketing budgets are going to be hugely different if you are a solopreneur compared to that of a large corporation. The goals of your marketing will differ greatly and the channels you will use will also have a completely different approach. For example, most small businesses and entrepreneurs will not be taking out TV ads…

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What is black hat SEO?


It’s crazy that it’s 2022 and we still feel the need to create an article about black hat SEO. “Black hat” SEO is a term that refers to any type of attempt to manipulate search engines. The methods used by black hat SEO are intended to get your site higher rankings in search results, which…

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How to create a powerful digital marketing strategy


Introduction It’s no secret that digital marketing is essential for any business. It’s also not a secret that the field of digital marketing is constantly changing, with new technologies and strategies emerging all the time. This makes it hard for small businesses to stay on top of things and keep up with their competitors. A…

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10 SEO Tips You Can Do Yourself


SEO can be confusing, but it doesn’t have to be. SEO stands for Search Engine Optimisation and is the process of optimising your website so that search engines can understand what it’s about and rank it higher in their results. This way you will get more traffic from people searching for topics related to your…

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10 reasons why you should switch to an Instagram business profile


When you first create an Instagram account, you may not even realise that there was a difference between a standard account and a business account. You may have even set up the account in your business name and branded it up as a company page, but it’s still not going to be a business account…

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