Fintech Website
Design and
App Design

Retirement Capital is a leading pension company who has developed a tech like no other in their industry. However, their branding and website did not reflect the technical nature of what they did at all.

Not only did they need a new look, but they needed this to be translated across a mobile app, web app platform, marketing materials and their customer website.

Client

Retirement Capital

Year

2020-2022

Services

Branding, App Design, Website Design, Digital Product Design, Copywriting, UI/UX, Website Development

Challenge

Retirement Capital are authorised by the Financial Conduct Authority and have strict rules and regulations, so we needed to ensure that we complied with these. This meant that we had to be really on point with our comms.

Also, they wanted to look modern and techy to feel more like the newer challenger banks, but their audience also likes quite traditional products. So, there had to be a balance.

Since their platform does so many things, the challenge was showing that off to the new visitor very quickly.

Solution

We worked closely with the Retirement Capital team across two years, to understand their business and their customers.

We created a new full set of brand guidelines, including a completely new logo and app icon. We then designed all the interfaces for the financial platform to match the new branding.

We spent a long time with the UI/UX of the mobile app, to ensure we were able to solve customer problems. This app is available on the Apple Store and Google Play and has exceeded expectations with the downloads.

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